Michael Macfarlane Associates is a global PR and Communications specialist to high-growth companies and business leaders who recognise that contemporary reputation is primarily mediated by algorithms and artificial intelligence.
Our global communications and PR practice provides holistic solutions to build and manage reputation through the interplay between PR, media, content, video, data, algorithm and AI.
Disruptive reputation management for leaders and companies
We elevate stories and we build and manage reputations online and in the media through a proprietary synthesis of media and deep tech. Our approach is built around the interplay of media, content and algorithms to curate and build resilient and resistant reputations.
A symbiosis of strategy and technology
The role and influence and resources of the legacy media are in steep decline, yet the vast majority of PR and Communications agencies remain wedded to the outmoded precept that reputations are mediated by the legacy media.
Michael Macfarlane Associates provides holistic solutions for reputation management that are built for a world where reputation manifests online across multiple touch points that are mediated by algorithms and artifical intelligence.
Built upon decades of industry experience
Our in house team has substantial experience advising companies and business leaders on making good decisions and on PR and communications strategies to achieve commercial outcomes across myriad sectors and in all major markets.
We synthesise this experience with cross-media creative and deep tech to deliver comprehensive solutions for the curation and build of international reputations for high-growth businesses, business leaders and entrepreneurs.