Michael Macfarlane Associates is a purveyor of outcomes to UHNWIs, Single Family Offices and their associate and portfolio companies. We enable our clients to achieve friction-free global outcomes.
Our global capability is orientated around the deployment of outcomes-focused bespoke strategies that grow, elevate and protect our clients' worldwide interests.
Our outcomes
Our proposition is built upon delivering outcomes across our clients private, commercial, investment and philanthropic interests. Whether we are building resilient global reputations or working through highly complex situations, our strategies are holistic and bespoke.
Expert Purveyors Of Global Outcomes
“If Michael Macfarlane Associates was a shop, it would have branches on the very best street in London, Abu Dhabi, Hong Kong, Shanghai, Shenzhen, Singapore and Taipei. And above every shop door the signage would say: Michael Macfarlane Associates – Purveyors Of Outcomes”
– Michael Macfarlane, Principal Partner
Our outcomes
Trust, intelligence and discretion mean that we do not share client stories and we do not seek awards, recognition or industry ranking for the outcomes that we enable. Our case studies are based on real examples, but they have been materially changed to protect identities.
01
Reputation Outcomes
Creating A Substantive Global Profile
Devising and delivering a multi-faceted strategy to curate and elevate a global profile for a female UHNWI who was well known in China but wished to have an impact on the global stage. Built a credible and media-worthy global reputation constructed around the ideation and creation of substantive fresh profile attributes and a regime of creative content to drive positive sentiment and affinity and to support planned global high-profile activities across investment, philanthropy and the arts.
Elevating Valuations And Securing Deal Flow
Reinventing a Singaporean UHNWI as a leading global voice in a hyper-growth emerging new economic segment mapped to global demographic trends; including global PR and media engagement to support multiple 'proof point' transactions and ongoing advice to elevate the status of portfolio companies and investments; highlighting the network effect of the UHNWIs interests to support investor sentiment and enhanced valuations; as well as establishing inbound deal flow.
Building A Reputation Platform For Global M&A
Building a global profile for a Chinese UHNWI founder with a problematic past who was making high -profile acquisitions of trophy assets across the USA and Europe. Substantiated the clients' profile attributes to facilitate positive sentiment and to relegate the legacy reputation out of significance whilst facilitating better affinity and sentiment from Governments, media, banks and regulators.
Counteracting An Adverse 'Hit Piece' Article
Supporting an Indian UHNWI to react to a highly adverse 'hit piece' article by a US news organisation including publication engagement to modulate inaccurate claims and the building of a substantive multi-attribute counter narrative to highlight the underlying narrative of the true position. Ultimately also devising and executing a novel solution for the removal of the article from worldwide Search..
02
Leadership Outcomes
Building Legacy For A Private Equity Founder
Substantiating and curating the legacy of achievements of the founder of a large Private Equity firm, expanding industry reputation and standing into a global reputation beyond Private Equity, during a critical fundraising period and in anticipation of future planned projects within new verticals.
Building a CEO's Reputation In New Segments
Benchmarking the global share of voice, sentiment and themes associated with a CEO against leaders in the same segment; and transacting a plan to build profile in adjacent high-growth future-focused segments to give validity to future plans for the company and to support an IPO.
03
Creative Outcomes
An Influential Channel For A Cultural Influencer
Reimagining and restoring the global profile and reputation of a prominent Chinese individual with high status in the creative industries, transforming the individual into a well-regarded cultural influencer through the launch and growth of a high performing online video channel in the West and in China.
A Global Original Content Creating Foundation
Supporting the reinvention of a UHNWI as a philanthropist by refocusing philanthropic activities into a relaunched global Foundation that engendered the clients' beliefs and advocated for global systemic change through the ongoing creation of wholly original creative content to drive online engagement.
04
Litigation Outcomes
A Multi Billion Dollar Inheritance Litigation
Protecting the local and global reputation of a prominent individual through a High Court inheritance dispute whilst simultaneously deploying adjacent strategies to successfully support a positive legal outcome whilst also proactively reinforcing the 'true position' of the individuals' reputation attributes.
A Complex Multi Jurisdiction Litigation
Protecting a Taiwanese UHNWI during multi-jurisdiction civil lawsuits, including working to design and substantiate new reputation attributes that were more closely aligned with the true position in order to mitigate against damage and restore out clients' position of advantage and return to normal life.
A High Court Real Estate Litigation
Supporting a client from a Southeast Asian UHNWI family through High Court litigation in Singapore in relation to a complex real estate matter. Ensured that local and global media regarded the story as a 'vanilla' real estate matter. Built a resilient and resistant reputation based on substantive new profile attributes which instantly diminished adverse media coverage.
A Frivolous Criminal Action
Protecting the reputation of a UHNWI through unfounded criminal allegations made without legal merit but predicated on forcing a substantial financial settlement upon threat of a global reputation becoming tarnished. Diminishing media interest by substantiating the true position and building new reputational attributes to support future resilience.
05
Entity Outcomes
Curing Untreated Blindness At Scale
The turnkey creation of a new global Foundation targeting extreme poverty and female equality by curing untreated blindness at scale by making direct grassroots medical interventions to cure over 70,000 individuals in the world's poorest communities.
Elevating A $70m Venture Capital Fund
The design and elevation of a new global venture capital fund backed by a single UHNWI focused on emerging trends within healthcare, including ongoing engagement to highlight network effect within the growing portfolio to support deal flow and valuation.
Uniting East And West Through Art
The ongoing elevation and promotion of a private Foundation focused on the role of art and culture and the cross pollination of creativity and ideas in fostering better understanding between China and the West at a time of geopolitical change.
Creation Of A $100m AI Venture Studio
The turnkey creation and worldwide promotion of a venture studio focused on investing in the component technologies of the AI revolution, including profiling the sole YHNWI investor as a leading voice in the AI startup space to support deal flow and valuation.
Driving Social Mobility Through Education Access
The turnkey elevation of a longstanding Foundation funding Oxbridge educational scholarships for underprivileged young people from China whilst building a long term impact multiplier that enables successful former scholars to fund new scholarships.
Making Change Through The Performing Arts
The turnkey reinvention and elevation of an organisation focused on funding the performing arts on a philanthropic basis, including critically acclaimed film and theatre productions, with a mission to enrich lives, inspire change and promote social integration.
Advocating For Buddhist Inspired Wisdom
The turnkey reinvention and management of a global Foundation engaging international audiences with messages of peace, impermanence and harmony derived from Buddhism-inspired philosophies in response to the global mental health crisis.
06
Intelligence Outcomes
Elevating Multi Family Office Decision Making
Enhanced due diligence of an UHNWI UBO to support onboarding into a multi Family Office, including human intelligence activities in Asia to establish the true story around a 'red flag' legacy family matter and to ultimately advise the multi Family Office of the risk profile beyond conventional data sources.
Supporting Active High Court Litigation
Sourcing tangible historic evidence from non-public sources during an active High Court hearing to support a KC's characterisation of the other party to the litigation as being consistently untrustworthy and dishonest, to support the case of a UHNWI client and to catalyst the desired judgement.