The team of Michael Macfarlane Associates serves the world’s most ambitious private clients and capital holders from London, Lisbon, Hong Kong, Shanghai, Mumbai, Kuala Lumpur, Kathmandu and Singapore.
Culturally blended and platform native: ten nationalities and twelve languages, operating seamlessly across cultures, jurisdictions and digital ecosystems, in proximity to the power centres of East and West.
Michael MacfarlanePrincipal PartnerMichael Macfarlane is one of the leading global private client reputation advisers, working with ultra high net worth individuals, business owning families, family offices, entrepreneurs, private capital principals, philanthropists and cultural leaders whose reputations materially affect access, trust, capital, influence and opportunity. As Principal Partner, he advises some of the world’s most ambitious private capital holders, including major Asian business families, dynastic enterprises and founders building companies, institutions, investment platforms and philanthropic ecosystems at global scale.
Profile
Farah PashaPartnerFarah Pasha is a Partner advising leaders, founders and organisations on strategic communications, especially those operating at new frontiers of innovation and opportunity. She built her career at Portland, W Communications, Hawthorn and Madano, with more than a decade advising brands, high growth ventures and mission driven entities, and delivers strategies that secure complex outcomes, from trust and credibility to public narrative, investment and reputational risk. She is a TEDx Ambassador.
Profile
Joe WallenPartner, Head of IndiaJoe Wallen is a Partner and Head of India, where he has been based for more than a decade, working across the Private Client and Capital Outcomes practices. He was co-founder and Managing Partner of Montfort South Asia, the long standing South Asia Bureau Chief of The Daily Telegraph, host of The Diplomat’s Beyond the Indus podcast and Teneo’s South Asia consultant. He is Chairman of the British Business Group in India, and speaks Spanish and Hindi.
Profile
Mark WalterPartner, Head of Capital OutcomesMark Walter is a Partner and Head of Capital Outcomes, with more than twenty years as a strategic capital markets and investor relations adviser to international companies raising their profiles, strengthening their reputations and expanding their shareholder bases, across aerospace, financial services, industrials and TMT in Europe, the United States and emerging markets. A native Welsh speaker, he sings with Eschoir, Borough Chapel Welsh Choir and St Paul’s Cathedral Choir.
Profile
Anna KredisovaAssociate PartnerAnna Kredisova is an Associate Partner advising principals, family offices and their advisers on strategic communications, reputation and dispute resolution, from cross border disputes and corporate crises to the positioning of major philanthropic initiatives. She has supported prominent families and their businesses across Europe, Asia and the United States, including global campaigns at Davos. She previously worked at Highgate and Mercury Public Affairs, and speaks French, Russian and Ukrainian.
Profile
Luke SevernSenior AssociateLuke Severn is a Senior Associate who spent many years within a family office managing the global reputation of a prominent principal, including through periods of challenge, and previously led global communications for a major philanthropic foundation. He focuses on PR, reputation management and strategic communications, with a journalism background and close partnerships with family offices, lawyers and principal advisers.
Profile
Jericho Rock-ArcherCreative DirectorJericho Rock-Archer is Creative Director, with more than a decade in video production, social first content and digital storytelling. He translates complex positioning into compelling visual narratives and builds distinctive video formats and content systems for premium brands, public facing organisations and high profile individuals, drawing on creative leadership across luxury, lifestyle and corporate work.
Profile
Sam HardingSenior AssociateSam Harding is a Senior Associate and filmmaker. He began in post production in Canada on television series including Reacher, The Expanse and The Handmaid’s Tale, earned an MFA at the London Film Academy, and delivers high end visuals and edits for brands, corporations and independent creators. He also writes and directs music videos.
Stephanie ChenAssociate, Head of ChinaStephanie Chen is an Associate and Head of China, fluent and highly proficient as a writer in English, Mandarin and Cantonese. She engages Chinese media and journalists, creates content for Chinese social platforms and bridges cultures for clients, with a deep understanding of the world of principals and family offices.
Profile
Megan ShearsAssociateMegan Shears is an Associate whose background spans strategic communications, journalism and digital engagement, supporting international brands and organisations in London, Paris, Milan and New York, including at Fashion Week. A former columnist for Vogue Business, she has delivered measurable growth through social media strategy and digital marketing that enhances visibility, reputation and sentiment.
Profile
Rasika SittamparamAssociateRasika Sittamparam is an Associate and content writer with more than a decade in print and online journalism, including eight years as a senior researcher at Spear’s, reporting on principals, family offices and private client advisers worldwide. An MA Science Journalism graduate, she synthesises complex information into engaging long form content and convenes flagship events for the private client community.
Profile
Pankaj ThapaAssociatePankaj Thapa is an Associate with more than ten years across newsrooms, advertising agencies, PR firms, international development agencies and family offices in Australia, Nepal, India and Ghana. He leads strategic content planning, previously ran on the ground content for a substantial philanthropic foundation across Africa and Asia, and is studying for an MA in Strategic Communications at the London School of Economics.
Profile
Edmund ChanAssociateEdmund Chan is an Associate with a background at Edelman, Golin and Hill and Knowlton, specialising in strategic communications, stakeholder engagement and reputation management for corporate leaders and professional services. He worked on a major project to position Hong Kong as a global family office hub, and brings a foundation in journalism to narratives that protect and elevate reputations on a global scale.
Profile
Icy WongAnalystIcy Wong is an Analyst with a background in linguistics and luxury fashion, fluent in English, Mandarin and Cantonese. Her research at University College London focused on user behaviour and trust on RedNote. She manages social channels with a focus on storytelling and positioning, and trained as a violinist at the Royal Academy of Music.
Profile
Tiffany CheungAnalystTiffany Cheung is an Analyst specialising in Asia Pacific, fluent in English, Mandarin and Cantonese, with deep experience in integrated communications for luxury and lifestyle brands. She focuses on media relations, experiential marketing, Western and Chinese social media and positioning for the premium segment.
Isha KarkiAnalystIsha Karki is an Analyst with a background in advisory communications and brand strategy. She was previously a Solutions Manager for Meta, advising on campaign planning and creative across its platforms, and held brand management roles at a leading multinational. She is Meta certified in discovery commerce, media buying, media planning and creative strategy.
Nabin TiwariAnalystNabin Tiwari is an Analyst with a technical background in web development, design and SEO, previously web developer and data manager for a leading philanthropic foundation. He specialises in SEO and generative engine optimisation, structured data and how large language models retrieve, interpret and summarise information across search and artificial intelligence.
Pritam ChhetriAnalystPritam Chhetri is an Analyst with more than a decade in photography, videography and post production across editorial, independent film and humanitarian documentary. A Flick Award recipient, he translates complex people, places and ideas into distinctive visual narratives.
Quinton WongAnalystQuinton Wong is an Analyst and filmmaker based in Hong Kong and working extensively in Beijing and Shanghai. A cinematographer active since 2011, his credits include The Mobfathers, From Vegas to Macau III, The Infernal Walker, Monkey Twins, Love Off the Cuff, Men on the Dragon and Tracey.
Our global team engenders our values of trust, intelligence and discretion to build creative and holistic reputation solutions that catalyst tangible real-world outcomes.
10
Different nationalities
12
Languages spoken
8
Global offices
4.9
Glassdoor rating
Our team
Michael Macfarlane
Principal Partner
Michael Macfarlane is one of the leading global private-client reputation advisers working with ultra-high-net-worth individuals, business-owning families, family offices, entrepreneurs, private capital principals, philanthropists and cultural leaders whose reputations materially affect access, trust, capital, influence and opportunity. As Principal Partner of Michael Macfarlane Associates, he advises some of the world’s most ambitious private capital holders, including major Asian business families, dynastic enterprises, multi-billion-dollar family offices, internationally recognised entrepreneurs, investors and founders building companies, institutions, investment platforms and philanthropic ecosystems at global scale.
Farah Pasha
Partner
Farah is a Partner advising leaders, founders and organisations on strategic communications; especially those operating at new frontiers of innovation and opportunity. She combines a sharp instinct for strategy with deep experience cutting through noise with clarity and conviction. Farah built her career at some of the industry’s most respected agencies, including Portland, W Communications, Hawthorn and Madano; and has over a decade of experience advising brands, high-growth ventures and mission-driven entities. Farah delivery strategies that secure complex outcomes, from building trust and credibility to shaping public narrative, securing investment and managing reputational risk. Farah also volunteers as a TEDx Ambassador, championing bold ideas and emerging voices.
Joe Wallen
Partner, Head of India
Joe is a Partner and Head of India – where he has been based for over a decade – working across both Private Clients and Capital Outcomes practice areas. He was formerly the Co-Founder and Managing Partner at Montfort South Asia, where he advised global clients in the financial services, infrastructure, real estate, technology, healthcare and luxury/consumer sectors, who were seeking counsel in India and across Asia. Joe also advises organisations from South Asia with their global market entry and expansion. Joe was previously the long-standing South Asia Bureau Chief at the Daily Telegraph, Host of The Diplomat’s South Asia geopolitics and business-focused podcast, Beyo
Mark Walter
Partner, Head of Capital Outcomes
Mark is a Partner advising private and public companies and working closely with financial and investment firms and their associated vehicles. Mark has over twenty years of experience as a strategic Capital Markets and Investor Relations adviser. His client experience has focused on helping international companies raise their corporate profiles, improve their corporate reputations and expand their shareholder bases in international capital markets. Mark is focused predominantly on advising companies operating in the aerospace, financial services, industrials and TMT sectors across Europe, the US and emerging markets. Mark is also a keen chorister singing with Eschoir and Borough Chapel Welsh Choirs, and even finding time to sing with St Paul’s Cathedral Choir. Mark is also a native Welsh speaker.
Anna Kredisova
Associate Partner
Anna is an Associate Partner advising UHNWIs, Family Offices and their advisors on strategic communications, reputation and dispute resolution. She guides principals through sensitive challenges from cross-border disputes and corporate crises to the positioning of major philanthropic initiatives. Anna has supported prominent families and their businesses across Europe, Asia and the US, including listed companies navigating transformative change and global campaigns at Davos. She brings a deep understanding of politics and international affairs, delivering strategies that protect reputation and build influence. Before joining MMA, Anna worked at Highgate, a CEO and sovereign advisory firm, and at Mercury Public Affairs in London. She speaks fluent French, Russian and Ukrainian.
Luke Severn
Senior Associate
Luke is a Senior Associate with a diverse background and many years of experience within a Family Office where he was responsible for managing the global reputation of a prominent UHNWI, including through periods of challenge. Luke is primarily focused on public relations, reputation management and strategic communications for the curation of reputation for UHNWIs online and in the global media. He is adept at cultivating highly trusted client relationships with clients and developing close partnerships with Family Offices, Lawyers and other principal advisors. Luke’s journalism background also provides him with an extensive network of contacts and a solid understanding of the current media landscape. Luke has also previously led global communications for a major philanthropic Foundation.
Jericho Rock-Archer
Creative Director
Jericho is Creative Director (Senior Associate) with over a decade of experience in video production, social-first content and digital storytelling. He specialises in translating complex positioning into clear, compelling visual narratives, developing scalable formats and content systems for premium brands, public-facing organisations and high-profile individuals. Jericho previously led creative strategy and production across luxury, lifestyle, FMCG and corporate verticals, working with clients to shape campaigns, brand narratives and digital content ecosystems. He brings a wealth of knowledge around film, photography, social platforms and production workflows; with a focus on building distinctive video formats that support reputation, visibility and long-term audience engagement.
Sam Harding
Senior Associate
Sam is an Senior Associate Filmmaker with many years of industry experience in post production and filmmaking. Sam started his career as a production assistant in Canada working in post production for television shows such as Reacher, The Expanse, and The Handmaid’s Tale. Sam attained an MFA at the London Film Academy before taking on freelance clients in the UK and mainland Europe. With experience working in large and small teams, Sam has focused his development on delivering high end visuals and edits in the online media space, servicing brands, corporations, and independent creators across many content mediums. Sam is expert in adopting video and filmmaking into client solutions and also enjoys writing and directing music videos in his spare time.
Stephanie Chen
Associate, Head of China
Stephanie Chen is an Associate with a diverse professional background. Stephanie is fluent in English, Mandarin and Cantonese and is also a highly proficient writer in all these languages. Her strong language skills support effective communication with clients and the ability to engage with Chinese media outlets and journalists and to create compelling content for Chinese social media. Stephanie excels in building and maintaining relationships with clients, leveraging her multi-language proficiency to bridge cultural gaps and to foster deep collaboration. With a deep understanding of the UHNWI and Family Office world, Stephanie develops and executes successful international outcomes.
Megan Shears
Associate
Megan is an Associate with a background spanning strategic communications, journalism and digital engagement. She has supported international brands and organisations in London, Paris, Milan, and New York; including key roles at Fashion Week. Alongside her public relations and editorial experience, which includes writing as a columnist for Vogue Business, Megan has delivered measurable growth for clients through social media strategy and digital marketing, enhancing visibility and audience engagement to support managing reputation and sentiment. She brings a thoughtful and adaptable approach to communications, with experience working across diverse sectors and fast-paced environments.
Rasika Sittamparam
Associate
Rasika is an Associate Content Writer with over a decade’s experience as a writer and editor in print and online journalism. During her career Rasika conducted numerous high profile interviews with UHNEI and prominent individuals. She spent eight years as a senior researcher at Spear’s, a media brand specialised in reporting on UHNWIs, Family Offices and private client advisors worldwide. As an MA Science Journalism graduate with a scientific background, Rasika is particularly skilled at producing quality, in-depth content which requires the synthesis of complex information into highly accessible and engaging articles online. Rasika is also an astute networker within the UHNWI advisory space and organises flagship events dedicated to the private client community.
Pankaj Thapa
Associate
Pankaj is an Associate with over ten years of experience working in newsrooms, advertising agencies, PR firms, international development agencies and Family Offices. Pankaj began his career in Australia as a PR manager for an education group, and has since worked roles in Nepal, India and Ghana. He is currently based in London and in his role as an Associate assists in a wide range of activities with a focus on strategic content planning and liaising with team members and external partners for problem solving and effective strategy implementation. Pankaj was also previously responsible for the on-the-ground content generation activities of a substantial philanthropic Foundation operating across Africa and Asia. He studies MA Strategic Communications at the London School of Economics.
Edmund Chan
Associate
Edmund is an Associate with a strong background working for global PR agencies including Edelman, Golin and Hil & Knowlton. Edmund specialises in strategic communications, stakeholder engagement and reputation management. He has advised high-profile clients across various sectors, with a focus on corporate leaders and professional services. Edmund has previously been engaged in a major project to position Hong Kong as a global Family Office hub. With a foundation in journalism and a deep understanding of the media landscape, Edmund crafts compelling narratives and fosters trusted relationships, delivering impactful communication strategies that enhance and protect UHNWI reputations on a global scale.
Icy Wong
Analyst
Icy is an Analyst with a background in linguistics and luxury fashion, bringing a blend of research-led insight and creativity to her work. She is fluent in English, Mandarin and Cantonese and she holds a degree in Linguistics from University College London, where her research focused on user behaviour and trust dynamics on Chinese social media platform RedNote. Icy manages social media accounts and supports clients across categories, with a focus on storytelling and brand positioning. Icy also trained as a violinist at the Royal Academy of Music and has been mentored by the concertmaster of the Hong Kong Philharmonic Orchestra.
Tiffany Cheung
Analyst
Tiffany is an Analyst specialising in the Asia-Pacific market. Fluent in English, Mandarin, and Cantonese, she has a deep experience working closely with luxury and lifestyle brands on integrated marketing communications and campaign execution. She focuses predominantly on media relations, experiential marketing, Western and Chinese social media and brand positioning for the premium and luxury segments, and has supported clients in expanding their reputation across Asia. Tiffany also brings agency experience in high-end public relations and event management. Outside of her professional work, she is an active fitness practitioner in golf, hockey and judo.
Isha Karki
Analyst
Nabin Tiwari
Analyst
Pritam Chhetri
Analyst
Quinton Wong
Analyst
Quinton is an Analyst Filmmaker based in Hong Kong and working extensively in Beijing and Shanghai. Quinton Wong is a reputable filmmaker and cinematographer who has been active in commercials and promotional film production. Since entering the industry in 2011, his achievements have been widely recognized, with production credits including The Mobfathers (2016), From Vegas to Macau III (2016), The Singer (2016), The Infernal Walker (2016), Qiu Li Tao’s animated feature Monkey Twins (2017), Love Off the Cuff (2017), Men on the Dragon (2018), and Tracey (2018). Quinton supports clients to produce creative and compelling film and video content that resonated with global audiences as a critical component within multi-media campaigns.




















