Michael Macfarlane Associates: Global Reputation Management
Michael Macfarlane Associates is a global reputation management specialist for a world driven by artificial intelligence, with a special focus on UHNWIs, Single Family Offices and their portfolio companies.
We enable our clients to navigate change and complex situations and to build resilient and resistant reputations that are curated with creativity for the emerging world of AI.
Our expertise
We are specialist in curating bespoke and holistic outcomes through our integrated international expertise, which enable our clients to grow and protect their worldwide interests.
01
Reputation
We advise the world's UHNWI families, prominent individuals, Single Family Offices and philanthropic Foundations in the curation and management of resistant and resilient reputations in a world where reputation is primarily mediated by AI.
02
Leadership
We deliver comprehensive solutions for the curation and elevation of global reputations through the interplay between PR, content and AI for business leaders, entrepreneurs, founders and high-growth companies to support worldwide outcomes.
03
Creative
We synthesise creative cross-platform storytelling into private, commercial and philanthropic outcomes and we provide turnkey solutions for the launch and growth of podcasts, social media, documentaries, film festival content and social impact entertainment.
04
Crisis
We deliver reputation-management-as-risk-management solutions that are relevant to a world of omnipresent AI, and we promote and protect the reputation of our clients' before, during and after periods of litigation, challenge and change.
05
Strategy
We manage the optimisation of Family Offices and their associate companies across critical issues and within complex environments; including the turnkey creation and management of strategic commercial and philanthropic initiatives worldwide.
06
Intelligence
We work with trusted affiliate partners on offensive and defensive private client matters for UHNWIs, global business leaders and senior political figures, encompassing digital surveillance, cyber analysis, open source and human source investigations.
Our team
Our team engenders the vision of our founder and is built around the values of trust, intelligence and discretion from offices in London and Hong Kong.
Building and managing reputations for a world of artificial intelligence
Contemporary reputation manifests within the oncoming next generation of search that is powered entirely by AI. This search has the power to verify and substantiate every single attribute of reputation and therefore changes all of the rules of reputation management.
The New Rules Of Reputation
The days where reputation was manifest primarily within legacy media and mediated by algorithm-powered search based on the domain authority of media content are coming to a rapid close.
The technological change that occurs when reputation is manifest directly within an entirely AI-powered search renders traditional PR-led reputation management strategies as almost obsolete.
Profile Attribute Diversification
Contemporary technology requires the curation of content and data to build and substantiate diversified profile attributes to support the key characteristics of a reputation across multiple medias.
When AI reviews every single data and content point to substantiate the true position for who someone is and what they are about, traditional media remains influential, but is no longer definitive.
Creativity Rich Content
The role of written text also diminishes as artificial intelligence can 'read' all forms of visual and audible media and AI-powered search gives preference to diverse, creative and innovative content.
Curating a global reputation, or reinforcing the true position during times of challenge or change, therefore requires strategies populated by tactics that interplay at the intersection of technology and creativity.
Michael Macfarlane Associates is unique amongst reputation managers in delivering strategies that are relevant for a world that is rapidly transitioning toward omnipresent AI.
Our clients
Our integrated global team works across borders and jurisdictions to represent Single Family Offices and their UHNWI families or principals, as well as their associate and portfolio companies. Our clients typically share three common characteristics:
01
Asian and European Affinity
A strong affinity with Europe but holding wealth generated in Asia as first generation founders or as next generation family members.
02
Ambitious Wealth Mobility
Actively engaged in mobilising significant wealth into ambitious investment, commercial or philanthropic activities throughout the world.
03
Forward Looking Ambition
Focused on the adoption of the latest technological and philosophical strategies for managing reputation as a primary vector for securing future outcomes.
Our values
Our values reflect those of the world of UHNWIs and Single Family Office's and their portfolio and associate companies that we closely advise.
Trust
We work on our clients most sensitive matters where trust and privacy are essential to the development of strategy and tactics for successful outcomes.
Intelligence
Every solution that we build is derived bespoke for each client outcome based on a deep understanding of the interplay between data, AI and content.
Discretion
The matters that we work on demand absolute discretion so that we can effectively guard and protect the interests of our clients.
Our creativity
Unique to our approach is an integrated synthesis of technical strategy with wholly original creative content and concepts to build positive sentiment and affinity into a global reputation.
YouTube and Podcast
We are expert in cross platform storytelling and using video and film content to communicates nuance and meaning on YouTube, social media and podcasts.
Social Media and Blogs
We actively manage and grow social media channels as integrated strategic components of reputation across all major Western and Asian platforms.
Graphics and Websites
We reimagine and manage creative digital assets and properties that collectively influence perception and build the visual component of reputation.
Our blog
Our team blog focuses on issues relevant to UHNWI families, Single Family Offices and their portfolio and associate companies within the changing landscape of reputation management in a world where reputation is mediated primarily by artificial intelligence.
‘Off The Peg’ Thinking Is Incompatible With The Single Family Office
The Single Family Office is like a finely tailored bespoke suit. Advisors should stop viewing them as off the peg.
Philanthropy In An Anti-Wealth Climate
Why it is vital to engage in an entrepreneurial and results-oriented manner with measurable impact.
The ‘Right To Be Forgotten’
The practical reality is that getting Google to remove content can be extremely difficult. So what can you do?
LONDON
Michael Macfarlane Associates
8th Floor, Sierra Quebec Bravo
77 Marsh Wall
LONDON
E14 9SH
United Kingdom
HONG KONG
Michael Macfarlane Associates
Room A2
17th Floor
TML Plaza
Tsuen Wan West
Hong Kong