Michael Macfarlane Associates: Global Reputation Management
Michael Macfarlane Associates is a global crisis and reputation management specialist for a world driven by algorithms and artificial intelligence, with a special focus on UHNWI and Family Office.
We are specialist in navigating complex situations and building creative and holistic solutions for a world where the primary mediator of reputation is not the legacy media but algorithms and artificial intelligence. It's crisis and reputation management, but for a world of omnipresent AI.
Our practices
Our integrated global practice areas enable our clients to navigate complex situations and to build resilient and resistant reputations online and in the global media.
01
Private Office
Our Private Office advises UHNWI families, Family Offices and Foundations in matters of reputation to support private, commercial and philanthropic outcomes, especially during periods of challenge and change, from offices in London and Hong Kong.
02
Communications
Our Communications practice provides holistic PR and communications solutions for high-growth companies and business leaders who recognise that contemporary reputation is not mediated by the legacy media but by algorithms and AI.
03
Creative Content
Our Creative Content practice generates filmmaking, podcast, social and creative content to support impactful cross-platform storytelling; because visual stories communicate nuance and meaning in a way that our brains are naturally attuned to engage with.
Our team
Our team engenders the vision of our founder and is built around the values of trust, intelligence and discretion from offices in London and Hong Kong.
Building and managing reputations for a world of algorithms and AI
We elevate stories and we build and manage reputations online and in the media through a proprietary synthesis of media and deep tech. Our approach is built around the interplay of media, content and algorithms to curate and build resilient and resistant reputations.
We approach contemporary reputation building and management through a proprietary synthesis of content and deep tech. Through this synthesis we elevate and we curate reputations, and we synthesise diverse profile attributes into online and media personas.
A modern reputation is not driven only by media coverage. Successful curating a resilient and resistant reputation also requires a deep understanding of profile diversification, natural language processing, structured data, the EAT algorithm, notability and SERPs.
In our strategies for PR and media we focus on building authentic and engaging stories rooted in substance that support high-quality and long-form media coverage within the EAT algorithm. We work with top tier journalists and tier one media titles all over the world.
We also build out the proof points that support a curated online and media profile through owned content, high authority blogs, guest posts, AI-content, social content, podcasts and video content. And we knit them into online personas through our own editorial constellations.
“Conventional crisis and reputation managers often do not understand the components that drive reputation in a world of algorithms and AI. Our solutions go far beyond typical agency capability whilst engendering our values of trust, intelligence and discretion.”
– Michael Macfarlane, Principal Partner
Our Blog For UHNWI's And Family Offices
Our team blog focuses on issues relevant to UHNWI families and Family Offices and the changing landscape of crisis and reputation management in an AI-driven world.
Philanthropy In An Anti-Wealth Climate
Why it is vital to engage in an entrepreneurial and results-oriented manner with measurable impact.
The ‘Right To Be Forgotten’
The practical reality is that getting Google to remove content can be extremely difficult. So what can you do?
Mobilising Wealth Into Philanthropy
The mobilisation or private wealth is vital to attain the 2030 Sustainable Development Goals.
Reputation management as risk management
We build reputations for clients who recognise that curating an authentic reputation is a prerequisite for being able to transact and attain outcomes with as little friction as possible in a world of big data and AI.
Reputation management is no longer an activity that can be turned on or off for a single event. In a world where sentiment and perception are almost entirely influenced by search, big data, algorithms and artificial intelligence; curating an authentic and resilient reputation is an endemic risk management activity.
As a private office we advise clients on the adoption of comprehensive real-world strategies to support authentic personas. And we elevate and manage reputations online and in the global media through holistic and highly creative strategies for profile attribute diversification to support resilient online and global media personas.
Whether seeking crisis or reputation management, building a global profile, managing litigation or seeking a private, commercial or philanthropic outcome, our reputation management strategies support favourably balancing risks through key moments of opportunity, challenge and change.
Synthesizing better philanthropy
Our Private Office creates and manages philanthropic Foundations and initiatives and deploys a 'circle of virtue' methodology to amplify stories and create meaningful impact where it matters.
A Socio-Economic Impact Accelerator
We help clients to move beyond the ascending benchmark of social responsibility and redefine their philanthropy to have amplified impact beyond conventional boundaries. Embracing the responsibility to give back is what will define personas for the next generation and in the future will be a prerequisite for building a resilient and resistant reputation online and in the media.
The 2030 Sustainable Development Collective Fund
We also operate the 2030 Sustainable Development Collective Fund, a socio-economic impact accelerator that channels philanthropic funding into sustainable development projects that can generate substantial socio-economic impact in the remote and low-income communities of the developing world in support the United Nations 2030 Sustainable Development Goals.
Communicating nuance and meaning
Our Production Practice is focused on cross-platform storytelling and filmmaking. Film communicates nuance and meaning in a way that human brains are more attuned to engage with, enabling clients to share stories in a more meaningful way.
Storytellers and filmmakers
Our experienced in house team of filmmakers who have a fresh outlook on what audiences are attuned to engage with and whose portfolio includes multi-award-winning work.
Cross platform strategic activation
Our focus on private, commercial and philanthropic outcomes means that we are sensitive to how content can be activated in multiple ways across multiple platforms to support strategy.
LONDON
Michael Macfarlane Associates
8th Floor, Sierra Quebec Bravo
77 Marsh Wall
LONDON
E14 9SH
United Kingdom
HONG KONG
Michael Macfarlane Associates
Room A2
17th Floor
TML Plaza
Tsuen Wan West
Hong Kong