Michael Macfarlane Associates: Specialists In Matters Of Reputation And Legacy

We are a specialist private office building outcomes through the promotion and protection of UHNWI, Family Office and Institutional reputations at moments of challenge and change.

We are specialists in the management of reputations online and in the media through a synthesis of creative and technical expertise. We also build turnkey philanthropic projects.

Our specialisms

01

UHNWI

We build and protect the reputations of principal families and actively manage their reputation and objectives online and in the worldwide media.

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02

Family Office

We enable Family Offices to attain better outcomes across all areas of activity, with a special focus on building reputations online and in the media.

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03

Special Situations

We elevate the underlying story during the moments that matter to restore, reinforce and evolve a primary narrative during times of crisis and reputation risk.

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04

Intelligence

We deploy deep intelligence services to help manage risk and reputation in sensitive family matters including worldwide litigation support.

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05

Philanthropy

We turn wealth into worth through the elevation of philanthropic and Sustainable Development projects and we synthesise worth into global reputations.

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06

Yacht & Jet

We provide integrated full-service yacht and private jet marketing and PR solutions that reach deep into the world's HNWI communities.

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Building and managing reputations for a world of algorithms and AI

We elevate stories and we build and manage reputations online and in the media through a proprietary synthesis of media and deep tech. Our approach is built around the interplay of media, content and algorithms to curate and build resilient and resistant reputations.

We approach contemporary reputation building and management through a proprietary synthesis of content and deep tech. Through this synthesis we elevate and we curate reputations, and we synthesise diverse profile attributes into online and media personas.

A modern reputation is not driven only by media coverage. Successful curating a resilient and resistant reputation also requires a deep understanding of profile diversification, natural language processing, structured data, the EAT algorithm, notability and SERPs.

In our strategies for PR and media we focus on building authentic and engaging stories rooted in substance that support high-quality and long-form media coverage within the EAT algorithm. We work with top tier journalists and tier one media titles all over the world.

We also build out the proof points that support a curated online and media profile through owned content, high authority blogs, guest posts, AI-content, social content, podcasts and video content. And we knit them into online personas through our own editorial constellations.

“What amazes me is how many conventional PR agencies and reputation managers do not even begin to understand the components that drive reputation in a world of algorithms and AI.

Built around our values of trust, intelligence and discretion; our comprehensive solutions go far beyond the capability of any agency”

Michael Macfarlane, Senior Partner

Contact Our Senior Partner

Philanthropy

We also manage the 2030 Sustainable Development Collective Fund.

A Socio-Economic Impact Accelerator

The 2030 Sustainable Development Collective Fund accelerates grassroots sustainable development projects that can generate substantial socio-economic impact in the remote and low-income communities of the developing world.

A Turnkey Solution For Philanthropy

The UK-registered fund is a turnkey solution for philanthropists and Foundations who wish to efficiently channel their giving into high-impact grassroots projects in the developing world to support the UN Sustainable Development Goals.

“Michael Macfarlane Associates launched my charitable Foundation and aligned it with my ambition to build a legacy of sustainable global change. They evolved my persona into that of a serious international philanthropist and established my voice as a global expert through creative storytelling and top-tier PR.”

UHNWI Philanthropist

London, United Kingdom

“Michael Macfarlane Associates created our new NGO and within three years we had cured 60,000+ people of blindness in the world’s poorest communities. They transformed the profile of our new NGO and gave us a voice in the global sustainable development community and worldwide media.”

Dr Sanduk Ruit

Winner 2023 Isa Award For Services To Humanity

Visit The 2030 Charity Fund

Filmmaking

MM Filmmakers is an international video production agency with a social conscience.

Storytellers And Content Creators

MM Filmmakers is a global team of storytelling experts and filmmakers creating content worldwide whilst simultaneously transferring our technology and expertise into the training and employment of underprivileged younger people in Nepal.

Specialists In Strategic Content Creation

MM Filmmakers creates content to support specific strategic objectives including transaction marketing; business communications, sustainable development, creative campaigns, impact entertainment and personal branding.