Michael Macfarlane Associates: Global Reputation Management
Michael Macfarlane Associates is a global reputation management specialist for a world driven by artificial intelligence, with a special focus on UHNWIs, Single Family Offices and their portfolio companies.
We enable our worldwide clients to gain advantage and to secure outcomes in a world in which omnipresent artificial intelligence has elevated reputation into a primary success vector.
Our expertise
We are specialist in curating bespoke and holistic outcomes through our integrated international expertise, which enable our clients to grow and protect their worldwide interests.
01
Reputation
We advise the world's UHNWI families, prominent individuals, Single Family Offices and philanthropic Foundations in the curation and management of resistant and resilient reputations in a world where reputation is primarily mediated by AI.
02
Leadership
We deliver comprehensive solutions for the curation and elevation of global reputations through the interplay between PR, content and AI for business leaders, entrepreneurs, founders and high-growth companies to support worldwide outcomes.
03
Creative
We synthesise creative cross-platform storytelling into private, commercial and philanthropic outcomes and we provide turnkey solutions for the launch and growth of podcasts, social media, documentaries, film festival content and social impact entertainment.
04
Crisis
We deliver reputation-management-as-risk-management solutions that are relevant to a world of omnipresent AI, and we promote and protect the reputation of our clients' before, during and after periods of litigation, challenge and change.
05
Strategy
We manage the optimisation of Family Offices and their associate companies across critical issues and within complex environments; including the turnkey creation and management of strategic commercial and philanthropic initiatives worldwide.
06
Intelligence
We work with trusted affiliate partners on offensive and defensive private client matters for UHNWIs, global business leaders and senior political figures, encompassing digital surveillance, cyber analysis, open source and human source investigations.
Our team
Our team engenders the vision of our founder and is built around the values of trust, intelligence and discretion from offices in London and Hong Kong.
Building and managing global reputations for a world dominated by AI
We are specialist in serving clients whose interests and wealth mobility are growing globally but which is originally derived from China, Hong Kong, Singapore, Taiwan and the Middle East. The UHNWIs, families, Single Family Offices and portfolio companies that we serve are ambitious and future trend focused.
TREND 1:
The Rise Of AI Verification
AI has elevated reputation into a primary success vector for almost all outcomes. Advantage accrues to players that actively manage the reputation vector to access opportunities and to mitigate risk.
TREND 2:
The Shift From Algorithm To AI
Reputation is no longer mediated by the 'trust' placed by an algorithm in third party sources, but by AI, which has the power to 'verify' and to make an independent determination based on substance.
TREND 3:
The Democratisation Of Media
Written mainstream media content remains essential for validation, but is no longer definitive to reputation because AI favours the democratised creative output of high-engagement content creators.
TREND 4:
The Weaponisation Of Reputation
A rapid growth in litigation funding has fuelled an increase in frivolous litigation predicated on forcing a quick settlement derived from the veiled threat of reputation damage that is harboured by litigation.
TREND 5:
The Global Political Environment
AI-powered ID and verification platforms mean that a substantive AI-verified reputation is a pre-requisite to be able to transact globally without friction in a changing geopolitical environment.
TREND 6:
The Risk Velocity Of Information
PR-led reputation management is obsolete in a world where the accelerating risk velocity of information means that stories can propagate beyond their source and into AI datasets within minutes.
Our values
Trust
We work on our clients most sensitive matters where trust and privacy are essential to the development of strategy and tactics for successful outcomes.
Intelligence
Every solution that we build is derived bespoke for each client outcome based on a deep understanding of the interplay between data, AI and content.
Discretion
The matters that we work on demand absolute discretion so that we can effectively guard and protect the interests of our clients.
Our creativity
Unique to Michael Macfarlane Associates is an integrated synthesis of future-proof strategy with the production of wholly original content and creative concepts to substantiate reputation attributes.
Channels and Podcast
We are expert in cross platform storytelling and using video and film content to communicates nuance and meaning on YouTube, social media and podcasts.
Social Media and Blogs
We actively manage and grow social media channels as integrated strategic components of reputation across all major Western and Asian platforms.
Graphics and Websites
We reimagine and manage creative digital assets and properties that collectively influence perception and build the visual component of reputation.
Our blog
Our blog focuses on issues relevant to UHNWI families, Single Family Offices and their portfolio and associate companies within the changing landscape of AI-reputation as a vector for outcomes.
Reputation management in today’s AI-driven world
In a new AI paradigm, reputation is moving out of humans' hands and into AI's - at the exact moment...
Do big institutions skew the Family Office conversation?
Institutional sponsors can skew the Family Office conversation and the development of the Family Office world.
Reputation is the biggest unmanaged risk at most Family Offices
An unmanaged reputation risk can have far-reaching consequences for a family’s wealth, legacy, and future opportunities.
The changing role of mainstream media in reputation management
Today reputation is mediated mostly by algorithm and AI within Google Search.
AI and the death of domain authority
Reputation management strategies focused primarily on legacy media engagement are becoming obsolete.
‘Off The Peg’ Thinking Is Incompatible With The Single Family Office
The Single Family Office is like a finely tailored bespoke suit. Advisors should stop viewing them as off the peg.
Contact Our Principal Partner:
Michael Macfarlane Associates is led by Principal Partner Michael Macfarlane:
michael.macfarlane@mmassocs.com
LONDON
Michael Macfarlane Associates
8th Floor, Sierra Quebec Bravo
77 Marsh Wall
LONDON
E14 9SH
United Kingdom
HONG KONG
Michael Macfarlane Associates
3/F Laford Centre
838 Lai Chi Kok Road
Cheung Sha Wan
Hong Kong