Michael Macfarlane Associates: Global Reputation Management

Michael Macfarlane Associates is a global crisis and reputation management specialist for a world driven by algorithms and artificial intelligence, with a special focus on UHNWI and Family Office.

We are specialist in navigating complex situations and building creative and holistic solutions for a world where the primary mediator of reputation is not the legacy media but algorithms and artificial intelligence. It's crisis and reputation management, but for a world of omnipresent AI.

Our practices

Our integrated global practice areas enable our clients to navigate complex situations and to build resilient and resistant reputations online and in the global media.

01

Private Office

 

Our Private Office advises UHNWI families, Family Offices and Foundations in matters of reputation to support private, commercial and philanthropic outcomes, especially during periods of challenge and change, from offices in London and Hong Kong.

 

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02

Communications

 

Our Communications practice provides holistic PR and communications solutions for high-growth companies and business leaders who recognise that contemporary reputation is not mediated by the legacy media but by algorithms and AI.

 

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03

Creative Content

 

Our Creative Content practice generates filmmaking, podcast, social and creative content to support impactful cross-platform storytelling; because visual stories communicate nuance and meaning in a way that our brains are naturally attuned to engage with. 

 

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Our team

Our team engenders the vision of our founder and is built around the values of trust, intelligence and discretion from offices in London and Hong Kong.

Building and managing reputations for a world of algorithms and AI

We elevate stories and we build and manage reputations online and in the media through a proprietary synthesis of media and deep tech.  Our approach is built around the interplay of media, content and algorithms to curate and build resilient and resistant reputations. 

We approach contemporary reputation building and management through a proprietary synthesis of content and deep tech.  Through this synthesis we elevate and we curate reputations, and we synthesise diverse profile attributes into online and media personas.

 

A modern reputation is not driven only by media coverage.  Successful curating a resilient and resistant reputation also requires a deep understanding of profile diversification, natural language processing, structured data, the EAT algorithm, notability and SERPs.

In our strategies for PR and media we focus on building authentic and engaging stories rooted in substance that support high-quality and long-form media coverage within the EAT algorithm.  We work with top tier journalists and tier one media titles all over the world.

 

We also build out the proof points that support a curated online and media profile through owned content,  high authority blogs, guest posts, AI-content, social content, podcasts and video content.  And we knit them into online personas through our own editorial constellations.

Michael Macfarlane – Michael Macfarlane Assocoiates
“Conventional crisis and reputation managers often do not  understand the components that drive reputation in a world of algorithms and AI.    Our solutions go far beyond typical agency capability whilst engendering our values of trust, intelligence and discretion.”
– Michael Macfarlane, Principal Partner

Our Blog For UHNWI's And Family Offices

 

Our team blog focuses on issues relevant to UHNWI families and Family Offices and the changing landscape of crisis and reputation management in an AI-driven world.

The Michael Macfarlane Associates London Team
The Michael Macfarlane Associates London Team
Philanthropy in an anti-wealth climate
September 11, 2024

Philanthropy In An Anti-Wealth Climate

Why it is vital to engage in an entrepreneurial and results-oriented manner with measurable impact.

How to remove content from Google
August 6, 2024

The ‘Right To Be Forgotten’

The practical reality is that getting Google to remove content can be extremely difficult. So what can you do?

Michael Macfarlane Associates - 2030 Sustainable Development Goals
December 15, 2023

Mobilising Wealth Into Philanthropy

The mobilisation or private wealth is vital to attain the 2030 Sustainable Development Goals.

Reputation management as risk management

We build reputations for clients who recognise that curating an authentic reputation is a prerequisite for being able to transact and attain outcomes with as little friction as possible in a world of big data and AI.

Reputation management is no longer an activity that can be turned on or off for a single event.  In a world where sentiment and perception are almost entirely influenced by search, big data, algorithms and artificial intelligence; curating an authentic and resilient reputation is an endemic risk management activity.

As a private office we advise clients on the adoption of comprehensive real-world strategies to support authentic personas.  And we elevate and manage reputations online and in the global media through holistic and highly creative strategies for profile attribute diversification to support resilient online and global media personas.

Whether seeking crisis or reputation management, building a global profile, managing litigation or seeking a private, commercial or philanthropic outcome, our reputation management strategies support favourably balancing risks through key moments of opportunity, challenge and change.  

Synthesizing better philanthropy

Our Private Office creates and manages philanthropic Foundations and initiatives and deploys a 'circle of virtue' methodology to amplify stories and create meaningful impact where it matters.

A Socio-Economic Impact Accelerator

 

We help clients to move beyond the ascending benchmark of social responsibility and redefine their philanthropy to have amplified impact beyond conventional boundaries.  Embracing the responsibility to give back is what will define personas for the next generation and in the future will be a prerequisite for building a resilient and resistant reputation online and in the media. 

The 2030 Sustainable Development Collective Fund

 

We also operate the 2030 Sustainable Development Collective Fund, a socio-economic impact accelerator that channels philanthropic funding into sustainable development projects that can generate substantial socio-economic impact  in the remote and low-income communities of the developing world in support the United Nations 2030 Sustainable Development Goals. 

2020 Sustainable Development Goals

Communicating nuance and meaning

Our Production Practice is focused on cross-platform storytelling and filmmaking.  Film communicates nuance and meaning in a way that human brains are more attuned to engage with, enabling clients to share stories in a more meaningful way. 

 

Storytellers and filmmakers

 

Our experienced in house team of filmmakers who have a fresh outlook on what audiences are attuned to engage with and whose portfolio includes multi-award-winning work.

Cross platform strategic activation

 

Our focus on private, commercial and philanthropic outcomes means that we are sensitive to how content can be activated in multiple ways across multiple platforms to support strategy.

MM Filmmakers
London,Sunset.,View,On,Business,Modern,District

 

LONDON

Michael Macfarlane Associates

8th Floor, Sierra Quebec Bravo

77 Marsh Wall

LONDON

E14 9SH

United Kingdom

Sunset,Over,Victoria,Harbor,As,Viewed,Atop,Victoria,Peak

 

HONG KONG

Michael Macfarlane Associates

Room A2

17th Floor

TML Plaza

Tsuen Wan West

Hong Kong