MM Associates: PR And Strategy For Philanthropy And Foundations
We are a private office specialising in philanthropy and social purpose. We help HNWI’s, Family Offices, Foundations and Institutional clients to turn their wealth into worth through philanthropic projects and we synthesise worth into reputation.
We grow and we elevate real-world outcomes for philanthropists and Foundations and we synthesise their goals and achievements into their online persona and media profile.
01
A Paradigm Shift
We help individuals and institutions to navigate the paradigm shift toward a social and cultural expectation that wealth creators will give back to society; and we manage reputations online and in the media.
02
A Circle Of Virtue
Our ‘Circle Of Virtue’ methodology enables individuals and institutions to synthesise authentic reasons for being into their profile or persona through a cycle of: outcomes > stories > content > deep tech > profile > ROI.
03
A Sustainable Change
We transform and evolve personas and we create global voices of authority to support sustainable global change. We elevate philanthropic ambitions and we enable sustainable development projects worldwide.
04
A Next Generation
We operate at the intersection of deep tech and media where conventional PR is an input, not an outcome. We deeply integrate AI into our algorithmic strategies to manage profiles and build personas online and in the media.
“We help clients to move beyond the ascending benchmark of what is expected of them and find new frontiers for philanthropy and sustainable development. The very act of going beyond conventional boundaries to give back is what will define personas for the next generation and in the near future will be a prerequisite for building a resilient and resistant reputation online and in the media. Ultimately we help our clients to elevate themselves whilst also elevating others.”
Michael Macfarlane, Principal & Founder
We deploy our Circle of Virtue methodology to elevate projects, build personas and manage reputations through a proprietary synthesis of storytelling, PR, creative content and deep tech.
Circle of Virtue
01
Better Outcomes
Philanthropic or social project creation and optimisation leads to better outcomes.
02
Better Stories
Better outcomes are measured in part by their organic generation of better stories.
03
Better Content
Better stories enable better content creation and story sharing across all medias and platforms.
04
Better Tech
Better use of deep tech and AI unlocks the algorithmic value of content in all medias.
05
Better Profile
Better content and tech naturally synthesise into a better profile when managed strategically.
06
Better ROI
A better profile enhances the ROI of investing to achieve better outcomes.
Our credentials are borne from our global experience building solutions which break paradigm boundaries and deliver sustainable long-term outcomes.
“Michael and his team instigated the creation of our new NGO and within 24-months we had cured over 30,000 people of cataract blindness in the world’s poorest communities. They transformed the global profile of our new NGO and gave us a voice in the global sustainable development community and worldwide media.”
Dr Sanduk Ruit
Winner 2023 Isa Award For Services To Humanity
“Michael and his team launched and branded my charitable Foundation and aligned it with my ambition to build a legacy of sustainable global change. They evolved my persona into that of a serious international philanthropist and established my voice as a global expert through creative storytelling and top-tier PR.”
UHNWI Philanthropist
London, United Kingdom
Case study
The Brief
To conceive and launch a new NGO for a UHNWI who wanted to combat extreme poverty by making large-scale interventions to cure untreated blindness in the developing world and make a major contribution to the UN Sustainable Development Goals.
The Solution
A turnkey solution to establish and elevate the NGO into a key player in the global fight to combat blindness as catalyst for extreme poverty reduction. Evolution of the UHNWI's persona as a philanthropist with a credible voice on the global stage.
The Outcome
150,000+ people screened and 40,000+ people cured of blindness at microsurgical outreach camps as the NGO targets 500,000 cures by 2030. The activities of the NGO have been the subject of major stories by tier one news agencies and its philanthropist backer has become a key global voice in sustainable development.
40,000+
People cured of blindness in remote and underserved communities in Nepal, Bhutan, Ghana and Ethiopia.
We also create and incubate sustainable development projects and we prepare them for adoption by benefactor institutions who invest in them to enable even better outcomes.
Our regional practice leaders provide innovative tactical solutions and integrated global strategies as well as access to extensive local networks of contacts and expertise.
EMEA Practice
LONDON
Our London strategic hub expedites outcomes around the world. London is home to our EMEA leadership team and to our AI and SEO Practices.
North America Practice
NEW YORK
Our North America team includes specialists located in New York as well as an extensive national network of in-the-field specialists with global expertise.
Asia Practice
HONG KONG
Our Asia team includes specialists located in Hong Kong, Singapore, Seoul, Mumbai and Kathmandu and field specialists operating at-large across Asia.