We are a private office working with the world’s UHNWIs and their families to build resistant and resilient reputations online and in the media.

We build and manage resilient and resistant reputations through a proprietary synthesis of content with deep tech and the interplay between media and search algorithms.

Michael Macfarlane
“Our proprietary solutions support the building of compelling stories in the global media and the management of search results so that together they accurately reflect the true profile and reputation of an individual or institution.
 
Uniquely, we take profile building beyond the here-and-now and work with clients to define what they want their persona and legacy to be, before embarking on a journey to instigate new projects and to make real world changes that turn ambition into reality.”

 

Michael Macfarlane, Principal & Founder

With our values of trust, intelligence and discretion at the heart of everything that we do, please contact our team directly to learn more about our services for UHNWIs.