Is Prestige Coverage Being Oversold As An Artificial Intelligence Strategy?
Journalism accounts for about a quarter of the sources artificial intelligence cites. Why selling prestige coverage as an artificial intelligence strategy misreads how large language models work.
As India’s Wealth Grows, Joe Wallen Writes In The Economic Times On Why Reputation Will Shape The Indian Century
In today’s hyperconnected and fast-moving world, reputation has moved from being purely a communications concern to becoming a genuine economic asset. India maintains highly bullish long-term projections, but will suffer when it comes to FDI, talent attraction, partnerships and investor confidence – unless the country and corporations that drive growth give greater strategic attention to reputation.
How Much Agency Payroll Should Become An Artificial Intelligence Budget?
The cost of artificial intelligence has collapsed while agency headcounts shrink. Where does the balance between people and artificial intelligence spend now lie?
The Artificial Intelligence Arms Race: What Can Your Agency Build That You Cannot?
Three quarters of PR professionals now use artificial intelligence, mostly to edit and write. The real value lies in what an agency can build.