Reputation Advisers Rarely Fight Journalists. They Fight The Adversaries Trying To Mislead Them
Around 600 UK newsroom roles were cut in October 2026. Television would call that good news for PR. In private client reputation work it is the opposite: journalists are allies in establishing the truth, and the real fight is with adversaries who try to mislead them.
Can A Family Remain Private While Leaving Its Reputation Undefined?
Discretion and absence are different choices. A business family can stay private and still make sure the first account of it is the right one.
Next Generation Reputation Management: The Reckoning Artificial Intelligence Has Brought To PR
For two decades the algorithm kept traditional PR relevant. Artificial intelligence, which verifies rather than trusts, has brought the industry to a reckoning.
Whose Rules Define Reputation In A Multipolar World?
Wealth and influence are spreading across many centres, and seven in ten people hesitate to trust those with different values. The case for blended cultural thinking in reputation advice.
Reputation On The Line: Michael Macfarlane At The STEP Alpine Conference In Interlaken
Michael Macfarlane joined a panel on reputation at the STEP Alpine Conference in Interlaken, on fighting fires, shielding advisers and making the best of bad press.
Monitoring Artificial Intelligence Citations: Why The Sources Behind The Answers Now Matter
The citation set behind an AI answer is now the most important thing to monitor. How AI citation monitoring works and why timing matters.
Family Office Reputation In Artificial Intelligence Search: What Principals Need To Know
A growing share of first impressions now comes from AI platforms. What that means for family offices, and five questions every principal should ask.
Who Should Command A Crisis When The Information Environment Is The Attack Surface?
Very few disputes reach judgment, and reputational pressure increasingly decides how they end. Who should lead when the information environment becomes the attack surface?