Jericho is Creative Director, Senior Associate, specialising in video, social-first content systems and creative strategy for premium brands, investment groups and high-profile organisations.

With over a decade of experience across film, photography, digital storytelling and social media, he brings a broad understanding of how public-facing content can shape perception, strengthen credibility and create more coherent visibility across channels.

His work has consistently sat between strategy and execution: translating complex positioning into clear creative formats, building scalable content systems, and leading teams through the development and delivery of high-quality visual output.

Before joining MMA, Jericho led content strategy and creative production within luxury, hospitality, FMCG, agency and investment-led environments.

He has worked across multi-brand portfolios, globally recognised consumer brands, private members’ institutions, high-end hospitality groups and public-facing organisations, often operating with senior stakeholders where tone, discretion and brand perception were central to the work.

At an international investment group, Jericho led content across a portfolio of premium global brands and institutions, shaping visual identity, digital storytelling and campaign output across social, web and wider communications channels. This included leading creative production, advising on tone and brand guardianship, managing junior creative teams and working closely with senior stakeholders to ensure public-facing content remained coherent, high-quality and aligned with wider organisational priorities.

His experience spans both high-level creative direction and the practical realities of production. He has developed campaign narratives, directed film and photography, built social-first formats, managed production partners, led content teams, overseen web and digital content systems, and introduced more efficient creative workflows across complex organisations. This end-to-end understanding allows him to identify where strategy, production and delivery can be better connected, creating smoother processes and stronger, more reliable creative output.

Jericho’s work is particularly focused on turning abstract or complex ideas into formats that can be filmed, understood and scaled. He is experienced in developing content systems that move beyond one-off assets, creating repeatable structures that support long-term visibility, audience engagement and narrative consistency. His approach combines editorial judgement, visual craft and operational discipline, ensuring creative work is not only distinctive but also practical to produce and sustain.

Alongside his strategic work, Jericho brings a strong grounding in the full creative pipeline, from scripting, storyboarding and concept development through to shoot direction, post-production workflows and platform-specific delivery. This allows him to work effectively with internal teams, consultants, production partners and external specialists, translating creative ambition into clear briefs, efficient processes and consistent output across markets.

At MMA, Jericho’s role is centred on strengthening the firm’s creative and production capability, developing distinctive video formats, social-first narrative systems and scalable workflows for clients. His experience across the creative pipeline will support a more streamlined, reliable and strategically aligned content function, helping clients communicate with greater clarity, substance and consistency across public-facing channels.