The Michael Macfarlane Associates blog shares news and commentary on matters that are relevant to the outcomes of our UHNWI and Single Family Office clients and their associate and portfolio companies.
News And Views That Support Outcomes
Our news and commentary on issues and trends in matters that are relevant to the outcomes of UHNWI and Single Family Office clients and their associate and portfolio companies.
AI Has Redefined PR…But Some Agencies Just Don’t Get It.
The trouble for the PR industry is the world of the algorithm is nearly dead. AI is coming. The future...
Family Offices Shifting Assets To Hong Kong And China
Family Office sentiment is moving toward China and Hong Kong as destinations for investing in big tech.
Reputation management in today’s AI-driven world
In a new AI paradigm, reputation is moving out of humans' hands and into AI's - at the exact moment...
Do big institutions skew the Family Office conversation?
Institutional sponsors can skew the Family Office conversation and the development of the Family Office world.
Reputation is the biggest unmanaged risk at most Family Offices
An unmanaged reputation risk can have far-reaching consequences for a family’s wealth, legacy, and future opportunities.
The changing role of mainstream media in reputation management
Today reputation is mediated mostly by algorithm and AI within Google Search.
AI and the death of domain authority
Reputation management strategies focused primarily on legacy media engagement are becoming obsolete.
‘Off The Peg’ Thinking Is Incompatible With The Single Family Office
The Single Family Office is like a finely tailored bespoke suit. Advisors should stop viewing them as off the peg.
Philanthropy In An Anti-Wealth Climate
Why it is vital to engage in an entrepreneurial and results-oriented manner with measurable impact.
The ‘Right To Be Forgotten’
The practical reality is that getting Google to remove content can be extremely difficult. So what can you do?
Mobilising Wealth Into Philanthropy
The mobilisation or private wealth is vital to attain the 2030 Sustainable Development Goals.
The Value Of Philanthropy
If just 0.5% of new wealth accrued as spending on philanthropy, it could mean $319 billion more per year.
The Eight Themes Of Global Change
2020 marked the end of the second era of globalisation, with big new challenges as the world heads toward 2030.