A Line Has Been Crossed: What The Reuters Briefing Signals For Long Term Capital
For Michael Macfarlane Associates, this moment matters because it confirms a structural change we have been positioning around for years. Discovery is no longer neutral. It is mediated. When discovery is mediated, value shifts. We see this as a long-overdue reckoning for capital that has relied on visibility and intermediated access rather than durable trust and direct relationships.
Beyond Google: Reputation In An Information Environment Mediated By Artificial Intelligence
Search has changed – not just in interface, but in behaviour. People increasingly ask full questions rather than typing keywords. They look for explanations rather than lists of links. Increasingly, they turn directly to AI tools such as ChatGPT to understand companies, sectors, and reputational context. Even within Google itself, AI-generated overviews now summarise the landscape before a user clicks through to individual results.
Artificial Intelligence Is Fundamentally Lazy. But That Will Change.
A recent event highlighted that a third of AI-generated answers come from outdated sources, showcasing artificial intelligence’s display of complacence and reliance on age-old materials. But as LLMs improve, this will not stay the same.
Artificial Intelligence Has Redefined PR, But Not Every Agency Sees It
The trouble for the PR industry is the world of the algorithm is nearly dead. AI is coming. The future is obvious. But then, it always has been.
Reputation Management In A World Driven By Artificial Intelligence
In a new AI paradigm, reputation is moving out of humans’ hands and into AI’s – at the exact moment when it is becoming critical to most outcomes.
Artificial Intelligence And The Death Of Domain Authority
Reputation management strategies focused primarily on legacy media engagement are becoming obsolete.