Michael Macfarlane Associates helps private equity and VC firms raise funds and build portfolio value, and connects companies and founders with family office and sovereign capital.
Private equity and VC fund PR, portfolio company valuation, family office access and sovereign wealth advisory, from London to Hong Kong and the Gulf.
Private Capital Is Raised On Trust
Private capital is raised on trust, and trust is built on reputation. LPs, allocators, family offices and sovereign funds back managers and companies they understand and believe.
Michael Macfarlane Associates is also private client adviser to some of Asia’s most significant families and their single family offices. That gives Capital Outcomes clients a view of how family capital thinks and invests that few capital advisers can offer.
AI Now Screens Every Fund And Founder
LPs, family offices and sovereign funds increasingly use AI to research managers, founders and co-investments before the first call. A thin or inaccurate AI picture can end a fundraising before it starts.
Capital Outcomes baselines what the major AI systems, search and media say about a fund, its track record and its people with Reputation Intelligence, then builds the substance and content that make the right capital come looking.
Read more about Reputation Intelligence.
From Credibility To Capital
For a fund, reputation compounds with every deployment into fundraising and deal flow.
Fundraising For VC And Private Equity
Fund Launch
Brand and go-to-market for a new fund, as for Seveno Capital’s US$70m fund.
New Markets
New funds marketed in new regions, as for Flashpoint Venture Capital in the US, Europe and the Middle East.
Venture Studios
A relaunch that attracted founders, partners and press, as for the US$200m Rewired studio.
Portfolio Value
Building the valuation of portfolio companies ahead of exit, as in the profiling of Fagron, a US$2bn personalised medicine group.
Impact Investing
Investment communications that show private capital delivering returns alongside social outcomes, as for Bridges Fund Management, which has raised about £1.7bn across its strategies.
Research Commercialisation
Reputation for university venture portfolios and their spinouts, as for UCL Business, whose spinouts attracted £2.85bn of external investment between 2018 and 2023.
Access To Family Office Capital
Because the firm advises the families themselves, it helps companies, funds and founders reach family capital and earn its trust: co-investment, deal flow and fundraising. Hong Kong has more than 3,380 single family offices and Singapore more than 2,000. See also Family Office Reputation Management.
Sovereign Wealth, Both Sides Of The Table
Sovereign funds back only partners they trust. The firm advises sovereign capital itself and the companies that seek it, across Hong Kong, Singapore, mainland China, the Gulf, Central Asia and London. Members of the team have delivered monthly geopolitical risk intelligence across eight South Asian countries for a leading Middle Eastern sovereign wealth fund, and built the international profile of a sovereign-backed Indian infrastructure platform that secured more than US$3bn of commitments for three new funds, including the largest India-focused infrastructure fund.
Position The Fund
A clear mandate, thesis and global reputation for sovereign capital.
Ready The Portfolio
Equity stories and listings for sovereign-backed companies.
Open The Door
Companies positioned as credible cornerstone and long-term investments.
Navigate The Geopolitics
One strategic perspective across governments, regulators and media.
Founders And Ventures At Scale
For MORROW, the launch of a US$156m longevity centre in the fast-growing longevity economy brought global coverage and approaches from political leaders worldwide to host future centres. For ZeroAvia, the developer of hydrogen-electric aviation, CEO profiling, funding announcements and government engagement built its standing with policymakers, industry and investors, and its founder was named in the 2023 TIME100 Climate list.
Private Capital Outcomes Delivered
Founders, funds and companies in private markets where reputation brought capital, partners and deal flow.
| Client | Mandate | Outcome |
|---|---|---|
| Flashpoint VC | New funds marketed in the US, Europe and the Middle East | Direct LP and allocator engagement |
| Seveno Capital | Brand and go-to-market for a US$70m fund | Global coverage and deal flow momentum |
| Rewired | Relaunch of a US$200m artificial intelligence venture studio | Founders, partners and press attracted |
| Fagron | Profiling a US$2bn personalised medicine group | Investor confidence rebuilt |
| MORROW | US$156m longevity centre launch | Inbound approaches from political leaders |
| BOSQAR | A sustainability-linked bond | US$143m, the largest in Southern Europe |
| Bridges Fund Management | Investment communications on transactions, portfolio activity and impact | Visibility raised for an impact manager with about £1.7bn raised |
| UCL Business | Impact report, executive engagement and spinout communications | Portfolio profile raised; spinouts drew £2.85bn, 2018 to 2023 |
| ZeroAvia | CEO profile, funding announcements and government engagement | Founder named in the 2023 TIME100 Climate list |
| Sovereign-backed Indian infrastructure platform | International reputation strategy and c-suite profiles across four funds | US$3bn+ committed to three new funds, including the largest India-focused infrastructure fund |
| Leading global impact investment manager | Due diligence and equity stories for investments in India, Asia and Africa | Narratives across about US$600m deployed in India since 2023 |
| Leading Indian impact and alternatives group | International fundraising campaign for a US$225m seventh fund | Institutional investors in the US, Europe and Asia |
| Leading Middle Eastern sovereign wealth fund | Monthly geopolitical risk intelligence across eight South Asian countries | Informed capital allocation and portfolio management |
| Leading multilateral development bank | Institutional positioning across South and Central Asia | Clearer positioning of its infrastructure mandate |
Capital outcomes delivered by members of the Michael Macfarlane Associates team. Some identifying information has been amended to protect confidentiality.
Why Reputation Is The New Capital
Michael Macfarlane, Principal Partner, on why reputation has become a form of capital in a world of omnipresent artificial intelligence.
Senior Judgement, Platform Native Talent
Senior reputation advisers who have worked at the highest levels of capital, communications, journalism and diplomacy, led by Mark Walter, Partner and Head of Capital Outcomes.
Mark Walter
Michael Macfarlane
Anna Kredisova
Farah PashaQuestions
How does PR help a private equity or VC fund raise capital?
It gives LPs and allocators a clear thesis, visible proof of deployment and a manager they recognise, which shortens fundraising and strengthens terms.
How can a company attract family office investment?
By understanding how family capital thinks, which values long-term alignment, discretion and trust, and by reaching the right families through trusted channels.
How do sovereign wealth funds choose co-investment partners?
Sovereign funds back partners they trust over the long term, judging governance, strategic fit and reputation across governments, regulators and media.
How does reputation affect a portfolio company’s exit value?
Buyers and public investors price what they know and believe. A portfolio company with a clear equity story and credible profile commands stronger interest at exit.
What is a cornerstone investor?
An investor who commits to a significant allocation ahead of a listing or raise, lending credibility that helps attract others.
Does the firm work with impact investors and university spinouts?
Yes. Members of the team have worked with Bridges Fund Management, a specialist impact investor, and with UCL Business on the reputation of its spinout portfolio.
Does the firm advise sovereign funds directly?
Yes, on their mandate, thesis and global reputation, and on readying their portfolio companies for listings and transactions.
Explore Capital Outcomes
Capital Outcomes
Reputation advisers for listings, transactions and fundraising, across the world’s major power centres.
Explore02Secondary Listings And IPOs
For Asia-listed companies preparing a London or US listing, and companies preparing an IPO: investor familiarity built early, so the listing delivers valuation, demand and aftermarket support.
Explore03M&A And Transactions
For sales, mergers, privatisations, private raises and proxy votes: conviction built before the process opens, so the deal completes on the right terms.
Explore04Investor Relations And Valuation
For listed companies trading below their worth: equity stories, capital markets days, share register work and disclosure that close valuation gaps.
ExploreSpeak To Us In Confidence
Capital Outcomes clients retain Michael Macfarlane Associates privately, ahead of a listing or transaction, through the process and its aftermath, or as a standing adviser to the board. Every relationship begins with a confidential conversation with Mark Walter or a partner.