Reputation Advisers Rarely Fight Journalists. They Fight The Adversaries Trying To Mislead Them
Around 600 UK newsroom roles were cut in October 2026. Television would call that good news for PR. In private client reputation work it is the opposite: journalists are allies in establishing the truth, and the real fight is with adversaries who try to mislead them.
Can A Family Remain Private While Leaving Its Reputation Undefined?
Discretion and absence are different choices. A business family can stay private and still make sure the first account of it is the right one.
Next Generation Reputation Management: The Reckoning Artificial Intelligence Has Brought To PR
For two decades the algorithm kept traditional PR relevant. Artificial intelligence, which verifies rather than trusts, has brought the industry to a reckoning.
Whose Rules Define Reputation In A Multipolar World?
Wealth and influence are spreading across many centres, and seven in ten people hesitate to trust those with different values. The case for blended cultural thinking in reputation advice.
How Much Agency Payroll Should Become An Artificial Intelligence Budget?
The cost of artificial intelligence has collapsed while agency headcounts shrink. Where does the balance between people and artificial intelligence spend now lie?
The Artificial Intelligence Arms Race: What Can Your Agency Build That You Cannot?
Three quarters of PR professionals now use artificial intelligence, mostly to edit and write. The real value lies in what an agency can build.
Knowhow, Capital And Reputation: The New Logic Of Outcomes
The most important shift is not that artificial intelligence now produces content, but that it increasingly interprets the world on behalf of decision-makers. Research, due diligence, preliminary assessment and contextual framing are being delegated upstream to systems that summarise, rank and synthesise information before a human ever engages directly. The first encounter with a person, organisation or idea is no longer a document or a conversation; it is a generated abstraction — a probabilistic portrait assembled from what the system can retrieve, reconcile and believe.
The Illusionist’s Lesson: Reputation As Capital In A World Of Generative Artificial Intelligence
Why substance, not spin, defines outcomes when AI engines, not algorithms, decide what the world believes.
Artificial Intelligence Has Redefined PR, But Not Every Agency Sees It
The trouble for the PR industry is the world of the algorithm is nearly dead. AI is coming. The future is obvious. But then, it always has been.